8 Free digital marketing tools for start up agency

For a startup company, having a strong online presence is important, but it can be difficult with limited resources. Luckily, technology has created many opportunities for small businesses. To have a successful digital marketing campaign, you need to focus on things like good design, social media marketing, Google Ads, search engine optimisation, Google Analytics, and email marketing. In this article, we will talk about the best digital marketing tools that cover everything from design to analytics.

Canva

Without design, it is useless to run an ad on a social media platform. Designing is one of the most crucial aspects of designing an ad across various platforms like social media, display ads, blog post covers, and so on. Having an effective ad design ensures clarity and makes the audience easily understand the message. Working with complex tools like Illustrator and Photoshop, Canva made the process much simpler. One can use this tool to create customised designs of their own instead of hiring a graphic designer for it.

Feedly 

Are you struggling to find relevant content for your niche, or is your content not getting the reach you desire? No worries! Now you can try this free tool to get an idea for your content.

finding it difficult to stay updated with the latest trends in your project.

Is your content not getting the

Buffer 

After designing your post, you need an idea of time, content, and what to post on social media. Here comes the major saving tool, Buffer. Buffer is a social media management tool that helps you generate ideas, plan, collaborate, and publish the content on various platforms like Facebook, Instagram, Twitter, TikTok, Pinterest,  Google Suite, and so on. Along with publishing reports, it also helps to analyse and track the conversation in the post.

Here are the ways you can use the buffer tool to optimise your social media platform effectively.

You can use the free version of this buffer on up to three social media platforms.

It helps you prioritise your content over a week before hand itself.

It helps generate ideas for a blog for your company.

Last but not least, you can also add it to your Google Chrome extension to make the process much easier.

WordPress: WordPress is a code-free website. Though WordPress is one of the most well-known platforms for creating a website without coding, this website offers both free and paid versions. Pais version gives much liberty when compared with the free version, which has certain restrictions. In WordPress, you entirely build a website of your own after buying your domain name from a hosting company and optimising it for online visibility. Yoast SEO is one of the best tools in Wordpress where you can create SEO-friendly blogs in a much easier way.

  • Google Keyword Planner: Google Keyword Planner is a keyword research tool that helps businesses identify relevant keywords for their digital marketing campaigns. With its AI-powered suggestions, Google Keyword Planner enables start-up industries to optimise their website content, improve search engine rankings, and drive organic traffic. By utilising Google Keyword Planner, small-scale businesses can target the right keywords, attract more qualified leads, and increase their online visibility.

Hubspot: Hubspot offers various SEO tools, starting from on-page SEO to technical SEO. Apart from SEO, it also offers various AI assistance for email marketing, lead generation, keyword research, customer relationship management, and inbound marketing. With its streamlined marketing process, it can analyse campaign performance. By using Hubspot, a business can save time in various ways.

Google Analytics: Google Analytics lets you know the performance of your website. It estimates how many people have visited your website, how many seconds they spent on your website, and on which platform they came into your website, like social media platforms, referrals, newsletters, or direct visits to your website.

Mail Chimp:MailChimp simplifies content creation with user-friendly design tools and AI-powered assistance. Its personalised emails and marketing automation boost orders and conversions. Small marketers can access their free plan. MailChimp is a game-changer for online retail and e-commerce, driving traffic, increasing conversions, and boosting sales.

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