Deep Fake :The effect on women and potential solution for it


As artificial intelligence plays a significant role in the development of technology, it makes the process easier in various fields. However, it is important to acknowledge that the growth and implementation of AI have also brought about certain complications. Recently, the most controversial news spreading around India is the emergence of AI-deep fake videos, which are posing threats from celebrity actors to common young women. In this blog, you will be reading about what deep fake AI is, how deep fake AI is posing threats to women, how deep fake can be used in a positive way, how to spot deep fake images and videos, steps women can take to safeguard against deep fake AI technology, and Indian laws implemented against deep fake technology.

What is meant by AI Deep Fake?

Deep Fake is an advanced AI technology that utilises machine learning algorithms to gather data about an individual and employs morphing techniques to seamlessly substitute their voice, image, and video with that of another person, creating a highly convincing illusion of truth.

Unlike a normal morphing app like Photoshop, where one can easily identify what has been morphed, deep fakes use machine learning technology that understands the structure of the person and merges it with the exact colour tone and voice of the victim, matching the body structure.

 

How deep fake is posing threats to women?

Women are increasingly becoming victims of deep fake technology, which is being used to create explicit and pornographic content. This malicious tool allows perpetrators to manipulate images, swap faces, and even create sexualized content from text. Then the concept of deepfake came to a peak in India when actor Rashmika Mandanna's video was being spread virally on the X platform, formally known as Twitter. The video shows Rasmika Mandanna wearing a black fitted outfit coming out of the lift. Later, we got the original clip of the footage. This serious threat poses a serious threat not only to celebrities but even to normal teenage women who post their pictures on social platforms, facing severe problems like this.

The most common software for deep fakes is Deep Face Lab, Fake App, Face App, Zao, Reface, Speakpic, and Wombo.

 

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How deep fake can be used in a positive way

In the film industry, deep fake technology is widely used to show the younger version of the actor in a flashback scene or bring the performance of the artist who passed away recently, or it can also be used for dubbing movies in different languages with the same tone of the actors. Experts say deep-fake technology can be used in the educational sector to spread awareness. History teachers use deep-fake technology to create realistic videos of historical figures. This can help students better understand historical events and connect with the people who lived through them.

 

How to identify a fake video

Mismatched lip movements: Listen carefully to the audio and check the lip sync to see whether those dialogues were spoken by the representative person.

 

Check out body movements: To identify these artificial clips,always look for weird facial movements and expressions. Deep fakes may look unnatural due to awkward posture,body proportions, or movements.

 

Look for usual behaviour:

If you know someone, you know how they act. Check to see if those actions, movements, and gestures were truly performed by them; this is critical given the rise of deep fake technology.

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Unnatural skin colour or lightning:

Another sign of a deep fake can be found in the portrayal of skin, where you can spot the light and colour differences in appearance on the skin. The colour mismatch and shadow difference also play a huge role in identifying fake videos.

 

How women can stop being victims of it

Here are some tips on how you can prevent yourself from becoming a victim of this fake technology.

1. Stop sharing unnecessary photos with someone you don't know.

  1. Change all your social media accounts from public to private.

  2. If you are using a business account on Instagram or Facebook, try to delete your pictures or put them in the archive to maximise hiding your pictures from public people.

4. Always exercise caution while using social media and keep your social media handles secure.

Indian Laws Implimented against Deep Fake Technology

Recently, the Ministry of Information and Technology has taken stern action and imposed a law of imprisonment for 3 years and a 1 lakh penalty fine for the accused who were found guilty of manipulating images or videos using computer technology. So if someone misuses your image without your consent, you can definitely take legal action against the accused person. Here is the list of Indian laws that are against deep-fake technology.

  • Section 66E of the IT Act: According to Section 66E, if any person is found guilty of misusing or stealing a person's image or video, morphing it and publishing it on the internet, he will be considered a punishable person and need to pay Rs 2 lakh as a penalty.

  • The Copyright Act of 1957: According to Section 51 of the Copyright Act of 1957, when someone steals the content of third parties or private information of an individual person or an organisation, this exclusive act is imposed against the person.

  • Article 21 of the Constitution of India, 1950:

  • Article 21 mainly covers the right to privacy and body integrity as its integral parts. To elaborate on this, morphing someone else's image leads to severe violation of privacy and will also be a threat to a person's body integrity.

  • Data Protection Bill 2021: The bill has provisions to penalise the breach of personal and non-personal data of any type. The legislation can play a crucial role in dealing with cybercrimes, including deep fakes.

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